Masterarbeit, 2015
118 Seiten, Note: 2,0
This dissertation examines the impact of globalization on the strategies of German Electrical Installation System (GEISC) companies and assesses the current conditions for further growth. The study aims to provide insights into the strategic challenges and opportunities faced by GEISC in a globalized market.
This research focuses on globalisation, strategic management, electrical installation systems, German companies, market entry modes, internationalisation strategies, PESTEL analysis, Yip's Internationalisation Driver's, Porter's Five Forces, and further growth opportunities.
Globalisation affects strategies primarily through cost competition and the need for international market access, though many companies still lack a comprehensive internationalisation strategy.
The study finds that many German companies currently do not sufficiently include Industry 4.0 in their strategies, which is seen as a critical disadvantage compared to other nations.
The most common strategy is "simple export," which offers cost advantages but limits local market knowledge and customer proximity.
The analysis utilizes PESTEL, Yip's Internationalisation Drivers, and Porter's Five Forces Framework.
Companies are advised to rework their current strategies to include innovation projects like Industry 4.0 and to develop more robust internationalisation plans beyond simple exports.
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