Bachelorarbeit, 2020
70 Seiten
This research project explores consumer awareness of ethical issues surrounding fast fashion, aiming to understand the complexities of consumer behavior and the role of marketing techniques in shaping perceptions.
Chapter 1 provides an introduction to the research, outlining the background, rationale, and methodology. It sets out the research aims and objectives, establishing the scope of the study. Chapter 2 delves into a comprehensive literature review, examining the ethical practices of fast fashion manufacturers, particularly in Bangladesh, and exploring working conditions and labor rights in the industry. The chapter also investigates the psychology of buying, focusing on psychodynamic and cognitive dissonance theories, and explores the concept of fast fashion and consumer consciousness. Chapter 3 details the methodology employed in the research, including the research question, paradigm, design, and data collection and analysis methods. It also discusses ethical considerations and limitations of the study. Chapter 4 presents the collected data, highlighting demographics, perceptions, and opinions on ethical fashion practices. Chapter 5 provides a detailed discussion of the findings, analyzing data related to ethics, environmental concerns, consumer perceptions, buyer psychology, and identifying further research areas.
This research focuses on consumer awareness of ethical issues surrounding fast fashion, examining the practices of major fast fashion companies, the impact of marketing techniques, and consumer perceptions. Key concepts include ethical production, labor rights, consumer psychology, environmental impact, and sustainable fashion.
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