Driving Factors Influencing Consumers Decisions On Purchasing Cars In UAE

Table of Contents

• 1.0 INTRODUCTION
• 2.0 SCOPE OF THE STUDY
  • 2.1 Research Aim
  • 2.2 Research Purpose
  • 2.3 Research Objective
• 3.0 LITERATURE REVIEW
  • 3.1 Rise of automobile industry in UAE
  • 3.2 Current automobile growth in UAE
  • 3.3 Barriers in growth in the automobile industry
  • 3.4.Brand value among consumers
  • 3.5 Driving factors influencing consumers decision in purchasing cars
• 4.0 RESEARCH METHODOLOGY
  • 4.1 Research:
  • 4.2Research Objectives:
  • 4.3Research Philosophy
  • 4.4 Research Phases:
  • 4.5 Data Collection Methods:
    • 4.5.1 Secondary research data
    • 4.5.2 Primary Research
    • 4.5.3 Questionnaire Design
  • 4.6 Sampling Method:
    • 4.6.1. Population and Sampling Frame
  • 4.7 Research Instruments:
  • 4.8 Data Analysis and Interpretation:
  • 4.9 Limitations of The Study:
• 5.0 DATA ANALYSIS
  • 5.1 Simple Percentage Analysis for Demographic Variables
• 6.0 CONCLUSION AND RECOMMENDATIONS:

Objectives and Key Themes

This dissertation investigates the factors influencing consumer buying behavior towards vehicles in the UAE. It aims to understand the decision-making process involved in purchasing a car, considering the significant financial investment and the diverse factors influencing consumer preferences.

• The rise and current state of the automobile industry in the UAE
• Factors impacting consumer buying behavior, including brand value, income, and preferences
• The role of social and mental influences in car purchasing decisions
• The impact of financial factors, such as loan costs and fuel prices, on car purchasing
• Recommendations for car manufacturers to tailor their offerings to meet consumer needs and preferences.

Chapter Summaries

The study begins with an introduction, establishing the context of the research and highlighting the importance of understanding consumer car buying behavior. It then delves into the scope of the study, outlining the research aim, purpose, and objective.

Chapter 3 provides a comprehensive literature review, examining the rise and growth of the automobile industry in the UAE, highlighting the current market trends, and identifying the barriers to growth. The chapter further explores the concept of brand value and the key factors influencing consumer decisions in purchasing cars.

Chapter 4 outlines the research methodology, detailing the research approach, objectives, philosophy, and data collection methods employed. It also discusses the sampling method, research instruments, data analysis techniques, and potential limitations of the study.

Chapter 5 presents the data analysis, focusing on demographic variables and their influence on car buying behavior.

Keywords

This study focuses on consumer behavior, car purchasing decisions, automobile industry in the UAE, brand value, financial factors, and consumer preferences. It delves into the influence of various factors such as income, social trends, and mental contributions on consumer choices.