Masterarbeit, 2020
71 Seiten
This dissertation aims to investigate the role of effective management in creating successful business strategies within the service industry, using the case study of "Clean Place." The research explores how management practices influence various aspects of the business, from employee productivity to customer satisfaction.
Chapter 1: Management and its Effect in an Organization: This chapter lays the groundwork by defining management and exploring various management theories, including strategic management. It delves into the essential skills required for effective management and emphasizes the critical role management plays in a business's success, highlighting the importance of strategic management and its contribution to successful business strategies. The chapter also explores the connection between effective management and the implementation of successful strategies, emphasizing that strong management practices are foundational for achieving business objectives.
Chapter 2: Service Management Strategies: This chapter focuses specifically on service management strategies. It examines the characteristics of service management, highlighting its unique aspects compared to other sectors. The chapter analyzes various service management strategies, discusses the significance of service marketing, and explores the specific challenges faced by managers in the service sector, such as managing human resources, maintaining service quality, and adapting to the dynamic nature of customer expectations in the service economy. It sets the stage for understanding the complexities of managing a service-oriented business.
Chapter 3: Role of Management in Business Creation strategies and Innovation: This chapter explores the crucial role management plays in developing business creation strategies and fostering innovation. It investigates how effective management practices contribute to the development of innovative ideas and their successful implementation. The chapter also examines how management can encourage creativity and adaptability within an organization, facilitating innovation and sustained growth. It connects managerial strategies with the concrete processes of business development and inventive problem-solving.
Chapter 4: Marketing Research of the Role of Effective Management in Business Creation: This chapter presents the findings of a marketing research study conducted to examine the relationship between effective management and business success. The research likely involved surveys and data analysis to test hypotheses related to the impact of management on key business outcomes. This chapter provides empirical evidence to support or refute the claims made in previous chapters, offering a data-driven perspective on the efficacy of various management strategies.
Effective management, service industry, business strategies, service management, innovation, customer satisfaction, employee productivity, strategic management, case study, Clean Place.
This document provides a comprehensive preview of a dissertation investigating the role of effective management in creating successful business strategies within the service industry, using a case study of "Clean Place." It includes the table of contents, objectives and key themes, chapter summaries, and keywords.
The table of contents covers an abstract, introduction, four main chapters focusing on management, service management strategies, the role of management in business creation and innovation, and marketing research on the role of effective management. It also includes a recommendations section.
The dissertation aims to investigate the impact of effective management on business creation strategies, the relationship between management styles and organizational performance, the role of management in fostering innovation, the influence of effective management on customer perception, and the challenges of effective management in the service industry.
Chapter 1 defines management, explores various management theories (including strategic management), discusses essential management skills, and emphasizes the critical role of management in a business's success, particularly in the context of strategic management and successful business strategies.
Chapter 2 focuses on service management strategies, examining the unique characteristics of service management, analyzing various strategies, discussing the importance of service marketing, and exploring challenges faced by managers in the service sector (managing human resources, maintaining service quality, adapting to customer expectations).
Chapter 3 explores the crucial role of management in developing business creation strategies and fostering innovation. It investigates how effective management contributes to innovative ideas and their implementation, and how management can encourage creativity and adaptability for sustained growth.
Chapter 4 presents the findings of a marketing research study examining the relationship between effective management and business success. This includes survey findings and hypothesis testing to provide empirical evidence on the efficacy of various management strategies.
Key words include: Effective management, service industry, business strategies, service management, innovation, customer satisfaction, employee productivity, strategic management, case study, Clean Place.
The case study used in the dissertation is "Clean Place," a service industry business.
More detailed information would be found in the full dissertation itself. This preview provides an overview of the key elements of the research.
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