Impact of news and media on political advertising. A study of 2020 governorship election in Edo State

Inhaltsverzeichnis (Table of Contents)

• CHAPTER ONE: INTRODUCTION
• Background to the Study
• Statement of the problem
• Objectives of the study
• Research questions
• Research Hypothesis
• Significance of the Study
• Scope and Limitations of the Study
• Operational Definition of Terms
• CHAPTER TWO: LITERATURE REVIEW
• Introduction
• Concept of News Media
• Concept of Political Advertising
• Theoretical Framework
• Empirical Review
• CHAPTER THREE: RESEARCH METHODOLOGY
• Research Design/Technique
• Research Population
• Sampling and Sampling Technique
• Sample size
• Methods of data collection
• Method of data analysis
• Validity of Research Instrument
• Reliability of Research Instrument
• CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
• CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION
• SUMMARY
• CONCLUSION
• RECOMMENDATIONS

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This study aims to examine the impact of news media in political advertising, focusing specifically on the 2020 Edo State governorship election in Nigeria. The research seeks to understand the role of new media in political campaigns and determine whether political parties recognize and utilize these platforms effectively.

• Impact of news media on political advertising in the Edo State governorship election.
• The role and use of new media by political parties in Nigeria.
• Factors hindering the effective use of new media in political campaigns in Edo State.
• The potential of new media to democratize the creation, publishing, distribution, and consumption of media content.
• The influence of new media on social, political, and economic values.

Zusammenfassung der Kapitel (Chapter Summaries)

Chapter One: Introduction

The introduction provides context for the study, highlighting the growing importance of political advertising in Nigeria. It discusses the evolution of news media, emphasizing the role of social media platforms like Facebook in modern political campaigns. The chapter also outlines the specific context of the 2020 Edo State governorship election, detailing the key candidates and electoral outcomes.

Chapter Two: Literature Review

This chapter presents a comprehensive overview of existing research on news media and political advertising. It explores the theoretical framework underpinning the study and analyzes empirical findings related to the use of new media in political campaigns.

Chapter Three: Research Methodology

This chapter details the research design, population, sampling technique, and data collection and analysis methods employed in the study. It explains the rationale for the chosen methodology and ensures the validity and reliability of the research instrument.

Schlüsselwörter (Keywords)

The primary keywords for this study include: political advertising, news media, social media, Edo State, governorship election, Nigerian politics, political campaigns, new media, digital media, interactive media, social marketing, and electoral outcomes. The research focuses on the impact of new media platforms on political advertising strategies and voter engagement in the context of a specific election.