Impact of news and media on political advertising. A study of 2020 governorship election in Edo State

Table of Contents

1. CHAPTER ONE: INTRODUCTION

1.1 Background to the Study

1.2 Statement of the problem

1.3 Objectives of the study

1.4 Research questions

1.5 Research Hypothesis

1.6 Significance of the Study

1.7 Scope and Limitations of the Study

1.8 Operational Definition of Terms

2. CHAPTER TWO: LITERATURE REVIEW

2.1 Introduction

2.2 Concept of News Media

2.3 Concept of Political Advertising

2.4 Theoretical Framework

2.5 Empirical Review

3. CHAPTER THREE: RESEARCH METHODOLOGY

3.1 Research Design/Technique

3.2 Research Population

3.3 Sampling and Sampling Technique

3.4 Sample size

3.5 Methods of data collection

3.6 Method of data analysis

3.7 Validity of Research Instrument

3.8 Reliability of Research Instrument

4. CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS

5. CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION

5.1 SUMMARY

5.2 CONCLUSION

5.3 RECOMMENDATIONS

Research Objectives and Focus Areas

This study aims to investigate the role of modern media platforms in political advertising by analyzing the impact, adoption, and challenges of new media during the 2020 Edo State governorship election, specifically focusing on how these digital tools influence voter behavior and campaign strategies.

• Impact of news and social media on political election outcomes.
• Recognition and utilization of new media by political parties for campaigning.
• Identification of barriers and challenges hindering the effective use of digital media in local political contexts.
• Analysis of the relationship between digital media usage and political engagement among the youth.
• Assessment of the role of social media in promoting participatory democracy versus its misuse for misinformation.

Excerpt from the Book

Summary of Chapters

CHAPTER ONE: INTRODUCTION: This chapter provides the background to the study, identifies the research problem, objectives, and questions, and defines key terms related to political advertising and new media.

CHAPTER TWO: LITERATURE REVIEW: This chapter explores existing theories and empirical evidence concerning news media, political advertising, political participation, and engagement in the context of digital technology.

CHAPTER THREE: RESEARCH METHODOLOGY: This chapter outlines the survey research design, population, sampling techniques, and data collection methods utilized to conduct the study on Edo youths.

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS: This chapter presents the findings derived from the survey data, including demographic distributions and respondents' usage of social media during the election.

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION: This chapter synthesizes the main findings, offers final conclusions regarding the study, and provides recommendations for stakeholders and policymakers.

Keywords

Political Advertising, News Media, Social Media, Edo State, Governorship Election, Political Participation, New Media, Political Campaigns, Digital Communication, Youth Engagement, Political Mobilization, Participatory Democracy, Information Technology, Electoral Process, Media Dependency.

Frequently Asked Questions

What is the core focus of this research study?

The study primarily investigates the impact of news and social media on political advertising and the overall political landscape during the 2020 Edo State governorship election.

Which thematic areas are covered by the research?

The themes include the evolution of media in political communication, the shift from traditional to new media, political participation, the use of social media for voter mobilization, and the challenges of digital political propaganda.

What is the primary research objective?

The primary goal is to assess the impact of new media on the governorship election in Edo State and to determine if political parties recognize and effectively utilize these platforms for their campaigns.

Which scientific methodology does the author employ?

The author uses a survey research design, gathering primary data from a sample of 200 respondents across four cities in Edo State, supplemented by a qualitative analysis of their experiences.

What topics are discussed in the main body of the work?

The main body covers the theoretical frameworks of media dependency and gratification, an empirical review of global and local media trends, and a detailed statistical presentation of how youths used social media during the 2020 elections.

Which keywords best describe the essence of the work?

Key terms include political advertising, social media, political participation, digital mobilization, Edo State election, and media dependency theory.

How did respondents perceive the role of social media in the 2020 Edo election?

The respondents largely viewed social media as a tool that promotes participatory democracy and transparency, although many also noted its misuse for spreading false rumors and hate speech.

What does the study conclude regarding the use of new media in politics?

The study concludes that while social media serves as a vital tool for interactive, fast, and cost-effective political communication, it is also highly susceptible to exploitation, requiring better regulation and public enlightenment.

Are there specific recommendations made by the researcher?

Yes, the author recommends periodic public enlightenment on proper social media usage, the potential for new legislation to curb dysfunctional messaging, and urgent reviews of media laws to align them with modern technology.