Rethinking International Strategy in Times of rising Uncertainty. The Internationalization of Tesla Inc.

Inhaltsverzeichnis (Table of Contents)

• Introduction
• Need for Rethinking International Strategy
• Structure, Aim and Research Method
• Conceptual Foundations of International Strategy Development
• Difficulty of Developing an International Strategy
• Emergence of basic Visions and Strategies of Internationalization
• Competition in Global Industries
• Convergence versus Divergence according to Levitt & Kotler
• Crossing Borders with the AAA-Model according to Ghemawat
• New Requirements for Strategy Concepts against the Backdrop of increasing Uncertainty
• A Shifting Playing Field: Uncertainty is challenging International Management
• Definition and Capture Options of Uncertainty
• Factors Influencing the Increase of Uncertainty in International Business
• Consequences of Increased Uncertainty for International Management
• Derivation of Requirements and Challenges for modern Strategy Concepts
• Challenges and Requirements
• Potential Approaches
• Comparative Analysis between the AAA Model and the Internationalization Process of Tesla Inc.
• Considered Aspects of Management and Business Structure
• Strategy: How to compete
• Presence: Where to Compete
• Architecture: How to Organize
• Discussion of the Analysis
• Results and Recommendations

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This thesis examines the need for rethinking international strategy in the face of rising uncertainty. It focuses on the internationalization process of Tesla Inc., utilizing the AAA model as a framework for analysis. The study aims to understand how companies can navigate global challenges, such as political volatility, economic slowdown, and technological disruption, in order to develop successful international strategies.

• The impact of increasing uncertainty on international strategy development.
• The challenges and requirements for modern strategy concepts in a volatile global environment.
• The application of the AAA model in analyzing the internationalization process of Tesla Inc.
• The identification of key factors influencing Tesla’s success in international markets.
• Recommendations for developing robust international strategies in the face of rising uncertainty.

Zusammenfassung der Kapitel (Chapter Summaries)

• Introduction: This chapter sets the stage for the thesis, highlighting the growing need for rethinking international strategy in the context of globalization, rising uncertainty, and the dynamic nature of business environments. It introduces Tesla Inc. as a case study and outlines the research objectives, structure, and methodology.
• Conceptual Foundations of International Strategy Development: This chapter explores the theoretical underpinnings of international strategy development, addressing the complexities of formulating and implementing effective international strategies. It delves into different visions and strategies of internationalization, including the concept of global competition, convergence versus divergence of markets, and the AAA model.
• New Requirements for Strategy Concepts against the Backdrop of increasing Uncertainty: This chapter examines the challenges posed by increasing uncertainty for international management. It analyzes the definition and measurement of uncertainty, identifies key factors contributing to this rise, and explores the consequences for international businesses. It then derives key requirements and potential approaches for developing robust strategies in the face of uncertainty.
• Comparative Analysis between the AAA Model and the Internationalization Process of Tesla Inc.: This chapter applies the AAA model to analyze Tesla’s internationalization process, focusing on the company’s strategy, presence, and organizational architecture. It assesses the effectiveness of Tesla’s approach in navigating global challenges and achieving success in international markets.

Schlüsselwörter (Keywords)

The central themes of this thesis revolve around international strategy, uncertainty, internationalization, Tesla Inc., the AAA model, global competition, technological disruption, and business model innovation. The research focuses on understanding the challenges and opportunities associated with international business in a rapidly changing global landscape, emphasizing the importance of adapting to evolving market dynamics and developing strategies that are both agile and resilient.