Bachelorarbeit, 2017
89 Seiten, Note: 1,0
1 Introduction
1.1 Research Topic, Relevance and Focus
1.2 Research Objectives
1.3 Structure
2 Literature Review
2.1 Overview
2.2 The Terminology
2.3 Big Data
2.4 Data Science
2.5 Supply Chain and Supply Chain Management
2.6 Applied SCM Data Science
2.7 Implementation of SCM Data Science
2.8 Predictive Analytics
2.9 Financial Sector
2.10 Services Supply Chain
2.11 Summary
3 Methodology
3.1 Introduction
3.2 Approach
3.3 Design
3.4 Strategy & Role
3.5 Methods
3.6 Credibility & Limitations
3.7 Ethics
3.8 Data Collection
3.9 Interviews
4 Findings, Application and Discussion
4.1 Introduction
4.2 Services Supply Chain
4.3 Big Data
4.4 Decision Making
4.5 Summary
5 Conclusion
5.1 Results and Answers
5.2 Reflection and Outlook
6 Appendices
6.1 Definition: Bandwagon Effect
6.2 Applications of Analytics
6.3 Effectiveness vs. Domain Knowledge
6.4 Definition: Sexy
6.5 Implementation of Big Data
6.6 Maturity Map
6.7 Methodological Pyramid
6.8 Research Onion
6.9 Individual Consent
6.10 Organisational Consent
6.11 Interview Guide
6.12 Extract of transcription and translation
6.13 Extracts from the interview analysis process
6.14 Interview Participant Coding
6.15 Customer Journey
6.16 Definition: Buzzword
6.17 Definition: Opportunity Costs
6.18 Explanation: SWOT
6.19 Definition: Micro-Management
6.20 Definition: Telematics
6.21 Definition: Generation Y
6.22 Reflective Statement
This undergraduate thesis explores the impact of Big Data, data science, and predictive analytics on supply chain management and corporate decision-making within the German financial services sector, using a key market participant as a case study.
Services Supply Chain
In order to answer the research question unmitigatedly, it needs to be deconstructed and its components identified. This leads to the realization that the approach must start at a delineation of the SC before trying to measure the effects possible applications of big data might have. Based on its definition in the literature review, the SC is product specific, therefore, to be able to describe this process for a certain product and create a certain degree of generalizability, one needs to identify the product itself in beforehand.
What most participants agreed on was the product of the financial service provider to be a bundle consisting of asset, financing and services, which can be seen in the visualization above. The asset is at the core even though it is not being produced by the examined company, but the financing and the services are the tailor-made solution that perfectly matches each asset and that the customer is provided with. To be more precise, the deliverables however are the contracts for each component. The bundle stems from the fact that the customers do not only demand being lent money to purchase (im-)mobile assets, but convenience, the reason why the services are added, explains P2. P3 agrees, however sees this as the internal perspective. The customer would view the product in the final place to be more of a timely limited purchase of additional capacity.
Introduction: Outlines the research topic regarding Big Data in the financial services sector and defines the core research objectives and dissertation structure.
Literature Review: Provides a theoretical foundation covering Big Data, data science, supply chain management, and the specific dynamics of the financial services sector.
Methodology: Details the research philosophy, the inductive approach, the use of qualitative semi-structured interviews, and the ethical considerations taken.
Findings, Application and Discussion: Analyzes the gathered interview data, presenting the identified opportunities and threats of Big Data through the SWOT framework and its impact on decision-making.
Conclusion: Summarizes the key results, affirms the "game changer" status of Big Data for the sector, and provides a final reflection on the research process.
Supply Chain Management, Big Data, Data Science, Predictive Analytics, Financial Services, Leasing, Digitalization, Decision Making, Business Intelligence, Service Supply Chain, Customer Journey, Process Automation, Risk Management, Innovation, Industry 4.0
The research focuses on analyzing how Big Data, data science, and predictive analytics influence the supply chain and managerial decision-making processes within the financial services sector, specifically within a major leasing company.
Key themes include the transformation of supply chains into data-driven models, the transition from conventional to predictive analytics, the challenges of Big Data in a services context, and the cultural and regulatory hurdles faced by financial institutions.
The study seeks to identify the effects of DPB (Data Science, Predictive Analytics, and Big Data) on the supply chain and the decision-making of companies in the financial service sector in Germany.
The author employed a qualitative research approach, conducting semi-structured interviews with eight experts from the investigated organization to identify patterns and build a generalizable theory.
The work moves from establishing a theoretical framework for supply chain management and Big Data to conducting a thematic analysis of expert interviews, focusing on practical applications and future impacts.
The work is characterized by the intersection of traditional financial services, such as leasing, and the modern, disruptive potential of Big Data and automated decision-making processes.
Based on the interview analysis, the product is identified as a bundle consisting of three components: the underlying asset, the financing solution, and additional services.
Proposed by interview participants, the "leasing triangle" is suggested as a more appropriate visualization method for the financial services supply chain compared to traditional manufacturing-based models.
The research highlights that strict privacy regulations in Germany limit the extent to which customer data can be utilized, creating a potential barrier to the full realization of Big Data potentials.
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